Oral-B
‘Brush Like A Champion’
Role: Script · Storyboard · Direction
Developed a social video-led campaign that positions brushing with the Oral-B iO electric toothbrush as part of a champion mindset featuring Singaporean Olympian, Quah Ting Wen.
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Key campaign social video
Various cut-down adaptations
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Led creative conceptualisation, developing the “Brush Like a Champion” idea, script, and video storyboard.
Directed the production to ensure the final assets delivered both brand storytelling and key product benefits.