Hey there! Please, call me Becks.

I’m a creative strategist, content marketer, writer-editor, and an integrated marketing communicator.

With over a decade of experience in the field, I am both strategic and hands-on, specialising in developing winning content strategies and creative concepts, editorial plans, and integrated marketing solutions for brands.

I've had the opportunity to work with diverse high-profile clients and partners, including the Singapore Tourism Board, Japan Airlines, SportSG, Estée Lauder Companies, Johnson & Johnson, and Procter & Gamble.

As a content custodian entrusted to sign off on every stage of execution in a campaign, I have extensive experience in managing and mentoring a regional team made up of strategists, writers and creatives. I conceptualised and oversaw over 100 projects across various types of media, including editorial, social media, photography, and videography.

In addition to my professional endeavours, I serve as an adjunct lecturer, tutoring polytechnic students enrolled in the Diploma in Marketing and the Diploma in Communications & Media Management programmes. I also teach Digital Marketing at my alma mater, LASALLE College of the Arts.

Beyond work, I’m frequently drawn to museums, where I enjoy daydreaming and finding inspiration within their curated worlds.