Gucci Guilty x Chris Evans Interview
Writer & Production Team Member for Gucci Guilty’s Chris Evans interview
The Client: Procter & Gamble (P&G) Fine Fragrances (Gucci Guilty)
The Ouput: Videos, Editorial Feature
My Role: As part of a content engagement for P&G's fine fragrances, I was responsible for writing compelling rapid-fire interview questions for American actor and brand ambassador Chris Evans. I aimed to capture his personality and charisma in a way that resonates with the target audience. I also joined the production team on-site in Shanghai to facilitate and film the interview.
The Impact
Through meticulous attention to detail and a seamless production process, I successfully delivered two impactful videos that collectively generated almost 60,000 views. The complementary editorial feature further amplified the campaign's message, garnering an additional 20,000 pageviews.
Read the editorial:
Chris Evans: From Superhero To Superlover
Chris Evans already caught our eye when he wore a blue and red uniform that clung to his sculpted muscles while he saved the world as Captain America. But the smouldering star foxing up for Gucci Guilty, well, makes us all the more smitten. We may have gotten wind that Jared Leto is gracing Gucci Guilty’s upcoming campaign, but Chris Evans remains the man behind our guilty pleasures.
To prove how we’re all guilty of wishing we could call him ours, we’re listing five of his most appealing traits, along with a Chris-inspired gift guide for the Chris in your man.
He is thoughtful
For a man with a glamorous job, Chris stays grounded and knows what the most priceless things in life are. When asked about the worst gift he’s ever received, the 34-year-old actor shares,” I don’t know if there’s a bad gift. If you’re given a gift, it’s probably from a good place. It’s the thought that counts.” Sweet!
Gift: Smythson Hampstead Collection Card Holder
For a thoughtful man who most likely appreciates the giver more than the actual gift, reward him with something functional and personalised, like a Smythson card holder in smooth calf leather accented with two 14-carat rolled gold corners. Add a personal touch to the gift by gold stamping his initials on his soon-to-be prized possession.
He’s a fan of the Great Outdoors
What scent does Chris equate with love? The very down-to-earth (literally) actor declares, “Nature – something about being outside (the outdoors). That is always the closest parallel I could draw to the most synonymous feeling to love that I can find.”
Gift: Coleman Camp Gift Set
Let him enjoy an outdoor adventure with a Coleman Camp Gift Set. It comes with a sleeping bag, a quad chair, a headlamp, a two-pack cooking fork, plus a two-person tent so you can also get in on all the fun.
He is a total family man
For his New Year’s resolution, the Boston native wants to spend more time at home. He reveals, “I spend a lot of time there already, but you could always spend more.” And for the best gift he has ever received? The “gift of life from my parents.” This is one man you’ll want to bring home to your parents.
Gift: Hector Saxe Denim-Bound Leather Backgammon Set
To actually create family time, plan an activity that will get everyone together. This fine-looking, classic backgammon set features delicate engraved dice, pearlescent acetate checkers and a pair of dice shakers – fit for the homely gentleman.
He smells like guilty pleasure
Professing that he dislikes body odour and that deodorant is one grooming essential he can’t live without, you’ll know that Chris never smells, well, bad. Describing Gucci Guilty as a scent that gives a “provocative feel – a kind of forbidden sensation and sensual kind of aroma,” there’s no doubt Chris smells as pleasurable as he looks.
Gift: Gucci Guilty Pour Homme
Crafted for the modern man who takes charge, Gucci Guilty Pour Homme seductively dominates the senses with an opening explosion of Lemon, Lavender and Pink Pepper. This sexy-smelling masculine fragrance showcases the heart of Gucci – Patchouli – along with a tantalising blend of Cedar, Sandalwood and Amber base accords.
He'll be your superhero to your superlover
As the saying goes: Make love, not war. And that is exactly what we’ll be seeing Chris do on the big screen soon. As he temporarily stows away his superhero shield, the gorgeous hunk takes on a new role in the romantic film Before We Go, which tells the story of a chance meeting between two strangers in Grand Central, New York.
Gift: DSQUARED2 4CM Flowers Embroidered Silk Tie
Silk ties are often in good taste. Opt for this stylish and functional DSQUARED2 piece that will take him from the boardroom to – yeap – the bedroom. Made in Italy, this exquisite piece features a classic shade with a subtle pop of flower-embroidered detail.
Writer: Becks Ko
Producer: Jessie Loy
Studio: Brand New Media
