Laneige Valentine’s Campaign Video

Creative Director for Laneige Valentine’s campaign video

The Client: Laneige

The Campaign: Love ‘Love’ This Valentine’s

The Brief: To create a heartwarming Valentine's Day video that subtly featured Laneige's products within a power couple's authentic love story, focusing on emotional storytelling.

My Role: Collaborated closely with cross-functional teams to develop the pre-production storyboard and script. My focus was on crafting a compelling narrative that effectively wove Laneige's products into the couple's journey, ensuring it resonated deeply with the audience. I provided oversight and involvement at every stage of production, guaranteeing a high-quality final video that achieved the desired emotional impact and successfully delivered on the brief.

Creative Director: Becks Ko

Director: Laura Lim

Studio: Awesome Studios