Estée Lauder DW Campaign Video

Creative Director & Writer for ‘Bachelorette Weekend with Estée Lauder’ campaign video

The Client: Estée Lauder

The Campaign: Bachelorette Weekend with Estée Lauder

The Brief: To promote Estée Lauder Double Wear Stay-in-Place Foundation as the ideal makeup companion for any occasion, weather, or activity, by showcasing its unique selling points through various bachelorette weekend activities.

My Role: Led the development of the promotional video, overseeing conceptualisation, storyboarding, scripting, and providing overall creative direction.

Creative Director: Becks Ko

Director: Laura Lim