Zzzquil Brand Dive & Marketing Strategy
Lead Strategist for ZzzQuil’s brand dive & marketing strategy recommendations
The Client: ZzzQuil (Procter & Gamble)
The Brief: To conduct a comprehensive brand dive and provide strategic marketing recommendations for ZzzQuil. This was a consultative scope, requiring in-depth research and actionable insights.
My Role: Led the research phase, analysing market trends and consumer insights to identify key opportunities and challenges for ZzzQuil. My role involved overseeing data collection, conducting qualitative/quantitative analysis using tools such as Meltwater, and synthesising findings. I then translated these insights into actionable marketing strategies and tactics, culminating in comprehensive recommendations presented to the client.
Key slides from the consultative deck delivered to ZzzQuil.
