Tara Climate Foundation Microsite
Content Strategist & Content Creative Lead for Tara Climate Foundation’s Renewable Energy microsite
The Client: Tara Climate Foundation
The Campaign: Let’s Go Renewable
The Output: Whitelabel Microsite (featuring informative articles and original infographics), Influencer Engagement, Media Trip Event
The Brief: To create public awareness and encourage increased support for renewable energy initiatives.
My Role: Developed the core content strategy and collaborated closely with a writer to define six key article angles, leveraging keyword tools like AnswerThePublic to identify specific consumer questions and concerns. My role was to translate these insights into actionable content and to work with a graphic designer to create original, accompanying infographics.
I ensured the informational content was engaging and relevant to the target audience's daily challenges, serving as a foundational element within the broader integrated campaign that also included influencer engagement, PR seeding, and a media event.
The Impact
This 3-month content campaign significantly surpassed its objectives, driving 30,533 page views and achieving a remarkable 128% KPI fulfillment rate against a target of 24,000 page views.
This gallery illustrates my strategic approach to content development. The first image showcases raw consumer insights gathered from keyword tool, AnswerThePublic, revealing common questions and concerns Filipinos have about solar energy.
The second image demonstrates how these insights were directly translated into a relevant and actionable content angle, addressing specific consumer needs such as "Are Solar Energy Expensive? How Solar Power Can Lower Your Bills". This process ensured our content directly resonated with the target audience and empowered them to make informed decisions about renewable energy.
A glimpse of the whitelabel microsite's (letsgorenewable.ph) articles section, showcasing how the six content angles were brought to life.
These original infographics visually explain key concepts, transforming technical information into engaging and accessible content for the Filipino audience.
