TheBeauLife: Social Video Content Showcase
Content Creator for TheBeauLife’s social media platforms
The Client: TheBeauLife (In-house)
My Role: Conceived, shot, and edited engaging social media video content. My role extended beyond technical execution; I strategically identified and leveraged emerging trends (e.g., the Jennie and Gentlemonster collaboration), ensuring timely content creation and deployment. I also meticulously incorporated social SEO keywords and optimised for platform algorithms, all while maintaining a deep understanding of TheBeauLife's brand persona to ensure content resonated authentically with our audience.
The Impact
My hands-on and strategic approach led to significant audience engagement and visibility. Notably, one of my videos garnered an impressive 1.5 million views, demonstrating the power of combining trend-savvy content with intentional optimisation for maximum reach and impact.
This social media video coverage on the Gentlemonster x Jennie collection resonated deeply with TheBeauLife's audience, achieving an organic reach of over 1.5 million views.
As the only Singapore media invited by Fashion Momentum Group, I delivered comprehensive coverage of the BENLAI store opening in Bangkok, achieving over 63,000 organic views across Instagram and TikTok.
