Japan Airlines A350-1000 Asset Production
Creative Lead, Producer & Casting Director for Japan Airlines A350-1000 marketing assets
The Client: Japan Airlines (JAL)
The Brief: To produce high-resolution photo and video footage assets for use in marketing campaigns for Japan Airlines' new A350-1000 aircraft, specifically targeting the UK and US markets, showcasing the aircraft’s premium travel experience.
The Output: 32 High-Resolution Images, 10 Short-Form Videos (showcasing Economy, Premium Economy, and Business Class cabins)
My Role: Key in charge of overseeing the entire production. My specific contributions included serving as the Casting Director, working closely with hair and makeup artist to plan looks, and managing the shoot days to ensure seamless execution.
The Impact
This project was notably challenging due to fluctuating shoot timings, which saw an initial 3-hour slot over 2 days drastically reduced to 1.5 hours shortly before the shoot.
Despite this significant last-minute pressure and limited time, I efficiently reviewed the scope and streamlined the scene list to capture all essential shots on schedule, culminating in a smooth post-production process and the delivery of all assets on time.
We successfully delivered 32 high-resolution images and 10 short-form videos, each highlighting key features of the three cabins (Economy, Premium Economy, and Business Class), for global use.
Select slides, taken from the model and hair & makeup deck, showcase the detailed casting direction and aesthetic coordination necessary to capture the travel experience.
A snippet from the production shot list.
A selection of photographs and videos produced for Japan Airlines' A350-1000.
