Oral-B ‘Brush Like A Champion’ Social Video
Creative & Content Lead for Oral-B iO’s Olympics 2024 Video Campaign
Client: Oral-B
Output: A key video and cut-down adaptations for Oral-B iO’s Olympics 2024 campaign, produced for use across brand-owned social platforms.
Brief: To develop a video-led campaign that positions brushing with the Oral-B iO as part of a champion’s winning mindset, using an interview-driven format to build aspirational connection with audiences.
My Role: Led creative conceptualisation, developing the “Brush Like a Champion” idea, storyboard and script, and directed the shoot to ensure the final assets delivered both brand storytelling and key product benefits.
Brush Like a Champion draws a parallel between elite athletic discipline and everyday oral care. Featuring Olympian and national swimmer Quah Ting Wen, the interview-led format creates an aspirational yet relatable connection, reinforcing that champions are built through daily habits, not just defining moments.
The content balanced brand storytelling, product education and emotional resonance, anchored on three key product benefits: removes up to 100% more plaque versus a manual toothbrush; a unique round brush head that adapts to each tooth; and a smart pressure sensor that guides brushing in real time.
All assets were produced for use across Oral-B’s owned social platforms, including YouTube, TikTok, Instagram and Facebook.
Shortened adaptations of the key campaign video, optimised for social ad amplification.
