Estée Lauder DW Editorial Feature

Writer & Photographer for Estée Lauder Double Wear Foundation editorial feature

Client: Estée Lauder

The Campaign: The Foundation That Does It All

The Brief: To produce a bespoke editorial feature highlighting the key benefits of Estée Lauder's bestselling Double Wear Stay-in-Place Foundation.

My Role: Cerved as both the writer and creative lead for this project. This involved styling, photographing, and writing the editorial piece to be both engaging and informative. My objective was to effectively showcase the foundation's unique features and appeal to the brand's target audience.

The Impact: Through a creative approach and meticulous attention to detail, I delivered a visually appealing and informative editorial feature that effectively highlighted the foundation's long-wear, full-coverage, and natural-looking finish. This project demonstrates my versatility and collaborative ability to create compelling content that aligns with brand messaging and resonates with target audiences.

Producer: Winson Huang

Assistant Producer: Evon Toh