NBCU ‘How do I look?’ Asia Content Marketing

Partnerships Lead & Writer for NBCU ‘How do I look?’ Asia season 3’s content marketing campaign

Client: NBCUniversal

The Campaign: How Do I Look? Asia Season 3 (Diva TV Asia)

The Brief: To establish a media partnership with NBCUniversal to create compelling promotional content that would generate buzz for the launch of 'How Do I Look? Asia Season 3' and attract a wider audience.

My Role: Conceptualised, coordinated, and wrote four pieces of promotional video content featuring the show's host, Jeannie Mai, and two influencer talents. I collaborated closely with the influencers and the creative team to ensure the videos effectively highlighted the show's unique premise and the hosts' personalities.

The Impact: Successfully developed and executed an effective media partnership that drove engagement and promoted the show's launch. This project demonstrates my ability to develop and execute effective media partnerships that drive engagement and promote a brand or product.