MAC Cosmetics Studio Fix Photo Assets
Senior Creative Lead for MAC Cosmetics’ Studio Fix Foundation Photo Assets
The Client: MAC Cosmetics
The Output: Localised KOL-led photo assets for use across brand-owned and paid social channels.
The Brief: To produce a suite of KOL-led visual assets showcasing MAC’s Studio Fix Foundation range, highlighting shade diversity, performance benefits and everyday versatility across different skin types and tones.
My Role: Provided creative oversight across narrative direction and visual treatment, and supported and co-directed the shoot to maintain consistency in styling, messaging and execution quality across the featured profiles.
Stay True is a narrative framework that positions MAC’s Studio Fix as a versatile, all-day foundation toolkit that celebrates diversity across skin types and tones.
Each of the two KOL profiles was styled and paired with a defining attribute to spotlight key product USPs, including: TRUE (to colour), ALL-ROUNDER (for all skin types), IN CONTROL (oil & shine control), COMMITTED (long-term moisture), SMOOTH AF (non-poring finish) and GO-GETTER (24-hour wearability).
