Aussie Hair x Cru68 Studio Brand Takeover
Writer for Aussie Hair x Cru68 brand takeover
The Client: Aussie Hair (Procter & Gamble)
The Campaign: Aussie x Cru68 Studio Brand Takeover
The Brief: To activate the Aussie brand in a fun and engaging way, maximise brand awareness through a partnership with Cru68 by taking over their studio and conducting branded classes, including one influencer event.
My Role: Crafted all the engaging and "tongue-in-cheek" copy for the physical collaterals across the studio's lobby, shower rooms, and spin studio. I leveraged Aussie's distinctive humour and voice to create playful slogans and messaging, seamlessly integrating the brand's identity into the physical space.
The Impact
Successfully executed a month-long, multi-faceted brand takeover at Cru68, which generated over 114,966 impressions and an estimated PR value of over $33K. My creative copywriting contributed to a highly engaging and memorable brand experience, significantly maximising brand awareness for Aussie Hair in a unique experiential setting.
