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Neutrogena Holiday Campaign https://www.becksko.com/beauty-style-works/aussie-social-content-2s6jz-9z6ds monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/ec52c731-0129-412c-8c9a-332e6fdf7428/Olay+Retinol+Max+-+Max+Is+More+-+Cover.JPG Beauty & Style Works - Olay Retinol Max Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783185673-G1PUZSRSEJBHP588AVOL/Olay+Retinol+Max+-+Max+Is+More+-+1.png Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783171049-2HTCGP03WMS7LGD097QY/Olay+Retinol+Max+-+Max+Is+More+-+2.png Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783197373-JC85LP87EXI4S02LWUQT/Olay+Retinol+Max+-+Max+Is+More+-+3.png Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783197919-DUQ2YAMUYYDHOLJW3K9H/Olay+Retinol+Max+-+Max+Is+More+-+4.png Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783303727-A0RL208CRU9O0O0R2UEB/Olay+Retinol+Max+-+Max+Is+More+-+6.png Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783305146-4NGPS8VQLUKXLKAGDJRT/Olay+Retinol+Max+-+Max+Is+More+-+8.png Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783502308-CE60NCW65AUNRYY6HG2F/20240405_185934.jpg Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783523689-12MPRNXL2NC7ECAE8EXK/Copy+of+IMG_1033.JPG Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783537419-Q1HVKVPZ0SYF596QCCQX/Copy+of+IMG_1102.JPG Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783566458-3YTPTS70VWFDH1UTD17R/Copy+of+IMG_1139.JPG Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783577151-9OXWJ19C1MT7EY68IIIM/Copy+of+IMG_1283.JPG Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748783596861-KXS13XI0IE6C8WBCWA29/Olay+Retinol+Max+-+Max+Is+More+-+Cover.JPG Beauty & Style Works - Olay Retinol Max Launch Campaign https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/f5c00f28-6165-4dbe-ba9b-35c6e52ba66e/Screenshot+2025-06-03+at+3.24.13+PM.png Beauty & Style Works - Olay Retinol Max Launch Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.becksko.com/beauty-style-works/aussie-social-content-2s6jz monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/568adbdc-5777-473c-a00f-58d37f6ad809/Aussie+Hair+x+Crucycle+Event+%E2%80%93+Cover.png Beauty & Style Works - Aussie Hair x Cru68 Studio Brand Takeover - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748781337770-8NHXNAK485TRZYTMS2QY/IMG_1356Aussie+Hair+x+Crucycle+Event+%E2%80%93+1.png Beauty & Style Works - Aussie Hair x Cru68 Studio Brand Takeover https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748781337877-9KN8C5APSKJNABGU7BVD/Aussie+Hair+x+Crucycle+Event+%E2%80%93+2.png Beauty & Style Works - Aussie Hair x Cru68 Studio Brand Takeover https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748781417408-7MJ6DLH3L7GRB20OTNCC/Aussie+Hair+x+Crucycle+Event+%E2%80%93+3.png Beauty & Style Works - Aussie Hair x Cru68 Studio Brand Takeover https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748781419309-6TZLS3EQP6CN9W6S7NDT/Aussie+Hair+x+Crucycle+Event+%E2%80%93+4.png Beauty & Style Works - Aussie Hair x Cru68 Studio Brand Takeover https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748781504529-MKWHMS3PCBWXET8VNR3M/Aussie+Hair+x+Crucycle+Event+%E2%80%93+5.png Beauty & Style Works - Aussie Hair x Cru68 Studio Brand Takeover https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748781507163-7YSFWNSRXKURO1K5Q00G/Aussie+Hair+x+Crucycle+Event+%E2%80%93+6.png Beauty & Style Works - Aussie Hair x Cru68 Studio Brand Takeover https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748781554407-JADBW3P00815RXVXHNOU/Aussie+Hair+x+Crucycle+Event+%E2%80%93+7.png Beauty & Style Works - Aussie Hair x Cru68 Studio Brand Takeover https://www.becksko.com/beauty-style-works/aussie-social-content monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/8075841c-401e-4cfe-aca0-adbeba980a70/DSC04297.jpg Beauty & Style Works - Aussie Hair Social Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686280890146-SHHR3MPELA65L3W3M77T/334291015_1171792596855129_3698874636372608229_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686280890201-Y2WMFC5J83KABDA6X4BA/334417496_141658928538914_153014104418417278_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686280889052-JGS95CN7CV23ZSNSY4HK/333077100_1027635144877736_2144833023413858033_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686280891215-ZSJOFP6GCDAKZC0510DN/334556775_748135776655398_6468883743763355094_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686280892289-9H9QDEAZ7W3G22S00VWP/334587123_208050831894693_2103978871094734659_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686280889151-ZHFDC7C4VQ0BL38PCJS9/333130606_891767085271150_6465317668832604479_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686280888085-CUMHVQT60SDILDD5IEUZ/332927735_1132137000815587_7700800841935189343_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686280888018-AT1NNBODKEQXI6AEJM4L/332818581_462230839369037_3723192300805814254_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686280891139-NCJYX0FV0IXRFQXOJJM2/334536938_953548072489114_1468922996218381930_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686281407484-7L0VX9ADRO3CNUYFRVMJ/337926978_1258817351734871_6383147935848955998_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686281406013-I6XQL11EBF6ITA5MENSG/337708514_174069851719791_3972895418967433314_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686281406193-7H0BRQ81H54XQNYZUAKU/337429245_2563335330501798_1412530634151560314_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686292247321-OHTL1QH5BC38FE5KIHC9/345856437_578334931056249_3120022274381552718_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686292247822-82F912IWRZENTO85CBQE/346376086_3368538763413617_7664726566646293571_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686292248448-MP2XQTGU2LZD1J7PPLTB/346658367_936102397641223_3411807398158963915_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686292249150-G2WPU29A7WDOVR9ISJOI/346812149_202461532150702_34037326139055948_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686292249753-XIKL74KPLYKJEWP6SRW3/348352680_791630845650340_8241784729029987281_n.jpg Beauty & Style Works - Aussie Hair Social Content https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1686292250489-COBKQV8DEXCR2Q76Z351/348731787_627973162712108_4734744561687507326_n.jpg Beauty & Style Works - Aussie Hair Social Content https://www.becksko.com/beauty-style-works/aussie-social-content-3gnf6 monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/aa4de53d-ee79-4de4-8098-32b846113ceb/OLAY+Tribes+%E2%80%93+Cover+A.png Beauty & Style Works - Olay Tribes Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/d55a5add-bca1-4928-aaab-3f216939abbc/OLAY+Tribes+%E2%80%93+Hyaluron+Brief.png Beauty & Style Works - Olay Tribes Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/35f133bc-a178-485d-94d3-53af0b53d787/OLAY+Tribes+%E2%80%93+Retinol+Brief.png Beauty & Style Works - Olay Tribes Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.becksko.com/beauty-style-works/pg-hair-content-marketing monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/f5d4b113-ad65-44b6-9054-c4c0cef7fd2b/Pantene_Miracles.jpeg Beauty & Style Works - P&G Hair Always-On Content Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/99c6f2a4-dc4c-42f8-927a-8e69d7f717fb/P%26G+Haircare+17%3A18.png Beauty & Style Works - P&G Hair Always-On Content Marketing - Make it stand out A glimpse of #MyHairSoulSister campaign editorial calendar https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/193a8f08-c40e-4d75-95db-f9ebb9fd3f22/A+Glimpse+Into+Fragrance+Library-CCO-Rejoice-PG.png Beauty & Style Works - P&G Hair Always-On Content Marketing - A Glimpse Into Our Fragrance Library: One of the first advertorials for P&G Hair’s Rejoice Perfume series Angle: Visual illustration of a vanity setting lined with scented products (from non-competing categories such as scented candles, perfumes, even makeup) to bring out the uniqueness of a Perfume series from a shampoo. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/010de36c-7c4d-41b1-8749-f8f70305fd54/HairSoulSister-Quiz.jpg Beauty & Style Works - P&G Hair Always-On Content Marketing - Make it stand out #MyHairSoulSister personality quiz within the content hub https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/c6489081-7217-4ba7-8de4-323a179a062c/HairSoulSister-KOLs.jpg Beauty & Style Works - P&G Hair Always-On Content Marketing - Make it stand out Two of many influencer engagement posts using campaign #MyHairSoulSister https://www.becksko.com/beauty-style-works/a-place-to-retreat-to-tytpj monthly 0.5 2025-06-03 https://www.becksko.com/beauty-style-works/meditation-and-mindfulness-m294k monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/b8948361-c819-4b5c-ad09-4cca3db94122/Chris+Evans+x+Gucci+Guilty.JPG Beauty & Style Works - Gucci Guilty x Chris Evans Interview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.becksko.com/beauty-style-works/a-place-to-retreat-to-tytpj-7k3h5 monthly 0.5 2025-06-03 https://www.becksko.com/beauty-style-works/aussie-social-content-2s6jz-9z6ds-zhada-xchrm-kxtx5-z7xap monthly 0.5 2025-06-02 https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/fd371854-f3e8-40bd-ae6a-6ae25d408f50/CremeSimon-Cover.png Beauty & Style Works - Creme Simon Flagship Store Showcase Video - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.becksko.com/beauty-style-works/risk-and-reward-6j3ht-8y2h2 monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1677213771471-XE6KD3UDCWBHIP9KNMGB/Estee-Lauder-FoundationThatDoesItAll-Bespoke-Ad-1.JPG Beauty & Style Works - Estée Lauder DW Editorial Feature https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1677213690137-VAHH6FT70ERMKPRD9R1R/Estee-Lauder-FoundationThatDoesItAll-Bespoke-Ad-5.JPG Beauty & Style Works - Estée Lauder DW Editorial Feature https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1677213701239-NC93CQP1WM5MHEYBUGZR/Estee-Lauder-FoundationThatDoesItAll-Bespoke-Ad-3.JPG Beauty & Style Works - Estée Lauder DW Editorial Feature https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1677213738142-JAOGCSETQ6ZRJX12O2LX/Estee-Lauder-FoundationThatDoesItAll-Bespoke-Ad-4.JPG Beauty & Style Works - Estée Lauder DW Editorial Feature https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1677213734823-3Q1PUN4KJFCAXBQ7MNN6/Estee-Lauder-FoundationThatDoesItAll-Bespoke-Ad-2.JPG Beauty & Style Works - Estée Lauder DW Editorial Feature https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/bbcb21d2-0cad-4653-87b6-8dfb61ef3404/Estee-Lauder-FoundationThatDoesItAll-Bespoke-Ad.png Beauty & Style Works - Estée Lauder DW Editorial Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.becksko.com/beauty-style-works/a-place-to-retreat-to-tytpj-el5sw monthly 0.5 2025-06-01 https://www.becksko.com/corporateworks daily 0.75 2025-06-05 https://www.becksko.com/corporateworks/thebeaulife-rebranding-2en99-prwfr monthly 0.5 2025-05-28 https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/106508fc-f9b5-409e-877a-8228ff2484a4/Economic+Development+Board+Content+Assets.png Corporate Works - Economic Development Board Content Assets - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/a88984ab-c207-4aec-a013-b438d738b044/EDB_Cover_Singapore-An+ideal+launchpad+for+businesses+in+Southeast+Asia.png Corporate Works - Economic Development Board Content Assets - Singapore: An ideal launchpad for businesses in Southeast Asia Overarching content approach presented in the STB website revamp pitch. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/929f292a-a697-42bc-a807-4c0c53809b8e/EDB_SEA_Info.png Corporate Works - Economic Development Board Content Assets - To maximise reach and engagement, I oversaw the creation of a visually compelling infographic and tailored social media posts on LinkedIn and Twitter to amplify key insights from the editorial across EDB's digital channels. @thebeaulife.co TikTok was created to move with the times. In 2022, @thebeaulife.co garnered almost 2 million views across all videos. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/c9593598-fb7e-4fb6-828a-c841dae787ae/EDB_Cover_Swiss+next-gen+owner+fuels+her+creativity+in+Singapore.png Corporate Works - Economic Development Board Content Assets - Swiss next-gen owner fuels her creativity in Singapore A view into the detailed tracking document to manage end-to-end content delivery. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748410303315-ERMOKKR7845ESVTC8BEK/EDB_Swiss-next-gen-owner-fuels-her-creativity-in-Singapore-Singapore-EDB-05-28-2025_Photo4.jpg Corporate Works - Economic Development Board Content Assets https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748410327671-XI8HX6JN0FG3KR02DQ1B/EDB_Swiss-next-gen-owner-fuels-her-creativity-in-Singapore-Singapore-EDB-05-28-2025_Photo2.jpg Corporate Works - Economic Development Board Content Assets https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748410353509-XKVI5CQPRRDCUTBU4BKQ/EDB_Swiss-next-gen-owner-fuels-her-creativity-in-Singapore-Singapore-EDB-05-28-2025_Photo3.jpg Corporate Works - Economic Development Board Content Assets https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/1748410581213-2GOXYSIXXKKYPJJVA988/EDB_Swiss-next-gen-owner-fuels-her-creativity-in-Singapore-Singapore-EDB-05-28-2025_Photo1_low.png Corporate Works - Economic Development Board Content Assets https://www.becksko.com/corporateworks/thebeaulife-rebranding-2en99 monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/32bd4040-f04a-4557-a307-e2d80eed15ba/STB_HomepageA.png Corporate Works - STB Corporate Website Revamp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/b8a791dd-6a16-426b-ba03-986a46b1c85c/STB_Pitch-Concept.png Corporate Works - STB Corporate Website Revamp - Make it stand out Overarching content approach presented in the STB website revamp pitch. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/6f903751-5e9e-4462-9a8f-2735c808c247/STB_Timeline-IA-Tracking-Google-Sheets-05-27-2025_05_49_PM.png Corporate Works - STB Corporate Website Revamp - Make it stand out A view into the detailed tracking document to manage end-to-end content delivery. https://images.squarespace-cdn.com/content/v1/637b035ba877fe1fd0659b15/25fe1a44-5bde-48af-85e0-31d4564a7a75/STB_Homepage.png Corporate Works - STB Corporate Website Revamp - Team Leadership & Quality Assurance: Collaborated closely with writers, providing guidance on page planning, and personally handled all editing and proofreading to ensure high-quality copy. Client Advisory: Provided expert guidance to STB on SEO best practices and optimal page layout to enhance user experience and engagement on the new CMS. Iconography Project Management: Oversaw the creation of custom icons, ensuring perpetual rights for STB and delivery of working files. @thebeaulife.co TikTok was created to move with the times. 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