Nike Zonal Strength Tights Landing Hub

Copywriter for Nike Zonal Strength Tights' branded landing page

The Client: Nike

The Campaign: Nike Zonal Strength Tights

The Brief: To create an informative landing hub for Nike's Zonal Strength Tights on a media publication, highlighting the product's benefits and encouraging consumer engagement, while aligning with the broader "Believe In More" campaign messaging.

My Role: Developed all text content for the dedicated landing hub, including sub-headers and descriptions, making direct use of the "Believe In More" campaign theme. This hub served as a central, informative resource, featuring integrated influencer content and consolidating editorial content.

The Impact: The hub's strategic consolidation of influencer and editorial content, aligned with the "Believe In More" campaign, enhanced product visibility and audience engagement for the brand.

Branded landing hub at a glance