STB ‘Get Well Soon’ Video Series

Creative Director for ‘Get Well Soon' video series supported by the Singapore Tourism Board

The Client: Singapore Tourism Board (STB)

The Campaign: Get Well Soon

The Brief: Conceptualise and produce a video series focusing on mind, body, and soul recovery through fitness, sports, and wellness profiles, addressing isolation and fear exacerbated by the pandemic. This project involved successfully pitching for and securing the necessary funding.

My Role: As the Creative Head for this funded project, I conceptualised the entire narrative. I was responsible for securing the STB funding and then overseeing every stage of production, from initial storyboarding through to post-editing, ensuring the final product captured the essence of the Singaporean wellness experience.

The Impact

Successfully pitched for and secured funding from the STB SG Stories Content Fund, enabling the production of a compelling three-episode video series. This series effectively promoted mental and physical health recovery by showcasing Singapore's diverse wellness offerings, collectively generating 702,043 video views over a 4-month period.

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This video series is listed on Singapore Tourism Board’s SG Stories Content Fund (SGSCF) Season 2 YouTube playlist.

Creative Director: Becks Ko

Director: Audrey Lim

DP: Sree Raj, Milton Tan

Lead Producer: Evon Toh

Producer: Xuanyi Low

Editors: Milton Tan, Sree Raj

Grip: Glene Kan

Sound Recordist: Glene Kan