Economic Development Board Content Assets

Content & Design Lead for Economic Development Board’s content marketing assets

The Client: Singapore Economic Development Board (EDB)

The Brief: To produce a series of content assets to support EDB's strategic outreach on opportunities in Singapore and Southeast Asia (SEA).

My Role: Responsible for leading the creative direction, quality assurance, and internal approval of all content assets, collaborating with a writer and designer to deliver against EDB's objectives.

The Impact: Oversaw the successful production and delivery of a suite of high-quality, strategically aligned content assets in the form of editorial and social media that served as critical tools for EDB's digital outreach.

Singapore: An ideal launchpad for businesses in Southeast Asia

This editorial piece was crafted to introduce the vast business potential in Southeast Asia, positioning Singapore as an ideal gateway for market expansion. It served as a content hub to drive interest towards EDB's SEA e-book for lead gen.

To maximise reach and engagement, I oversaw the creation of a visually compelling infographic and tailored social media posts on LinkedIn and Twitter to amplify key insights from the editorial across EDB's digital channels.

Swiss next-gen owner fuels her creativity in Singapore

This editorial piece focused on a compelling individual success story, highlighting how a Swiss next-generation owner found inspiration and growth for her creative enterprise in Singapore.

Accompanying assets, including professional photography, a dynamic Facebook social reel, and a LinkedIn document post, were produced to bring this inspiring story to life and maximise its reach.