Neutrogena Holiday Campaign

Creative Director for Neutrogena’s key holiday campaign

The Client: Neutrogena

The Campaign: Get That Holiday Glow

The Output: Key Campaign Video, Key Visuals (for e-commerce and in-store collaterals)

The Brief: To create a compelling holiday campaign featuring Neutrogena's full product range, with deliverables for e-commerce and in-store use.

My Role: Conceptualised the entire narrative and visuals. My responsibilities included storyboarding the key campaign video, preparing visual references for all photography, directing the photoshoot, and co-directing the video shoot.

The Impact: Successfully produced a cohesive and engaging "Get That Holiday Glow" holiday campaign for Neutrogena. The key campaign video and visuals were effectively utilised across e-commerce and in-store touchpoints, driving brand visibility and promoting the full product range during a key sales period.

The portrait-dimension key campaign video was specifically created for social, bringing the campaign to life in an engaging, mobile-first format.

The versatile "Get That Holiday Glow" key visual, adapted for both e-commerce banners and impactful in-store displays to ensure a consistent brand presence.