Hey! I’m an integrated marketer, content and creative strategist, and writer-editor.

With over a decade of experience in the field, I am both strategic and hands-on, specialising in developing integrated marketing campaigns and winning communication strategies for brands.

I've had the opportunity to work with diverse clients and partners, including the Singapore Tourism Board, Japan Airlines, SportSG, Estée Lauder Companies, Johnson & Johnson, and Procter & Gamble. I have conceptualised and oversaw over 100 projects across various types of media, including editorial, social media, photography, and videography.

In addition to my professional endeavours, I serve as an adjunct lecturer, educating students enrolled in the Diploma in Marketing and the Diploma in Communications & Media Management programmes. I also teach Writing and Communication and Digital Marketing at my alma mater, LASALLE College of the Arts.

Beyond work, I’m frequently drawn to museums, where I enjoy daydreaming and finding inspiration within their curated worlds.